E&O (standing for Eastern and Oriental) was the first to ignite the trend for pan-Asian restaurants in London. While other places now arguably outperform Will Ricker's smart Notting Hill hangout on the food, its merit as a social stalwart (where louche lunches last the afternoon) keeps the reservations line busy. The menu runs the gamut from dim sum, tempura and sashimi to fragrant soups and salads, all stunningly presented and with tantalising layers of flavour. Oversized lampshades and muted colours give the dining room a chic contemporary feel, while model-turned-waiter staff and a supporting cast of faux-boho Notting Hillites mean there are few better places for edging in on West London's moneyed scene. There might be more suits in evidence these days, but early visits from the likes of Nicole Kidman (who once named it her favourite London restaurant), Elton John and Madonna have ensured that E&O remains see-and-be-seen central for famous faces and locals alike. If you can't make it to Notting Hill, check out E&O's sister restaurants, Eight Over Eight (392 King's Road, SW3; 020 7349 9934) and XO (29 Belsize Lane, NW3; 020 7433 0888). Same beautiful food, different beautiful people.